My cohort has reached a new milestone in life. As I was driving home yesterday I realized that every song I heard was on the radio when I was in college. This would not be a big deal, but I was listening to the oldies station.
Well, my friends, we’ve made it. The nation’s advertisers have coalesced around us as a prime demographic. They are showing us the sort of interest that we have not seen since before we got our mortgages. We are in the sweet spot now. Next, we will be loosing some of our stations to the younger wave of music and disk jockeys that tell the kids it’s all about them, but for now, the radio is OURS!
Apropos, disk jockey is an amazingly resilient moniker. It worked for both acetate and vinyl disks, compact disks and hard disks. Really, it’s only now that we are using solid state drives that DJ’s are no longer spinning disks in any way shape or forum.